| Diversity Programs are
entering a dynamic phase...Diversity II (Diversity to the
Second Power). In order to move diversity to this dynamic
realm, a methodology specifically designed to optimize the potential
of diversity and to maximize corporate performance must be put in
place. Such a methodology is embodied in the principles and the
mechanics of Cramer's
Cube. Utilizing the methodology, the power and
potential of diversity is tapped and its essence is then applied
to the corporation's tactical and strategic objectives. Cramer's
Cube does not address the group diversity embodied
in Affinity Groups. Rather, it taps the unique potential of individual
diversity and fuses it into a creative organizational development
environment, which empowers the individual and enriches the corporation.
The diversity that is addressed in Cramer's
Cube would more accurately be defined as individuality.
DIVERSITY II —
METHODS TO TUNE-UP THE OPERATIONAL ENGINES
1) CREATE A TEAM AND DEFINE ITS OBJECTIVE
Corporate management defines an issue that a team of employees will
address. Drawing on the diversity of the individuals, a team is
created that has the best possibility to provide unique insight
and understanding of the issue and its underlying aspects. The team
must be as diverse as possible. For example, the group dynamics
will not be effective if all team members share the same experience
level. The best dynamics are achieved by populating a team with
a wide spectrum of individuals. The team's objective must
be communicated in a manner that is precise, quantifiable and clear.
The team must acknowledge that each of these criteria has been met.
2) DEFINE CLEAR METHODS OF COMMUNICATION.
ELIMINATE "LOOSE LANGUAGE"
Until two people are confident that each has the same understanding
of a word or phrase, miscommunication results. In business, this
miscommunication may yield tragic consequences.
There will always be a degree of inefficiency in spoken communication
and it would be counterproductive to attempt to eliminate all of
it. However, each of us must be aware if we are contributing to
the problem by using ambiguous language. Phrases that require an
explanation, or concepts that are intended to provide dramatic effect,
must not be used. Phrases such as giving 110% are counterproductive
in the workgroup because they cannot be clearly defined. This would
fall into the classification of "loose language."
3) FOLLOW THE FLOW...DON'T FOLLOW THE LEADER
When teams are assembled, there is usually a stated commitment by
each member to follow a fair and democratic process in discussions
and collaborations. In reality, it is usually decided that a member
of the team should step forward to move the process along by proposing
a "straw man" as the team's solution to the assignment.
A "straw man" is a proposal or argument that the "proposer"
understands will be challenged and attacked. This gives the appearance
that the straw man is a fair, balanced and inclusive process. Appearances
can be deceiving and in this case they are! In submitting the straw
man, the leader has directed the attention and focus of each individual
toward a very small universe of potential solutions. The straw man
should not be viewed for what it is, but for what it excludes.
4) EXECUTIVES CREATE AN EASY PROCESS
FOR THE TEAM TO FOLLOW
In most workgroup settings, it is expected that the collaborative
process is rather straightforward. Each member of the team is a
competent individual and a recognized team player. Each will be
respectful of the others and work toward a timely solution that
the entire team can supports. Unfortunately this process often results
in failure because the working methodology has not been fairly established
or completely understood. For the confidence of the executives and
the efficiency of the workgroup, it is most beneficial to establish
a consistent methodology before the teams are assembled and implement
this methodology across the entire corporation.
5) PROVIDE A HEALTHY ENVIRONMENT OF EXPRESSION
Once the methodology is defined and communicated, it is essential
to create a healthy operating environment. A workgroup where certain
members do not fully and actively participate is guaranteed to fail.
Team members must be comfortable in expressing their observations
and views, no matter how different they may be from those expressed
by others. A consistent methodology can help this process. Members
will know that they are not only allowed, but also encouraged to
contribute. Predictability in this case is a good thing. It makes
people comfortable and less anxious. A wider breadth of contributions
leads to increased diversity of thought and, ultimately, a better
solution.

6) DISTRIBUTE THE POWER, INFLUENCE AND
IMPACT EQUALLY ACROSS ALL MEMBERS
The issue is not whether the workgroup wants to have an operating
procedure that ensures equal power, influence and impact. The issue
is whether the team actually has the ability to do it. The key ingredient,
which will guarantee that the team adheres to their goal, is to
have a methodology that removes the subjective application of rules.
The methodology used by the workgroup must guarantee that the goal
of equal power, influence and impact is achieved by following simple,
non-interpretative and non-constraining guidelines.
7) DROP THE LABELS AND STEREOTYPES
When people of great diversity are formed into a workgroup, it is
only natural that each member will make assessments of the others.
This is not an issue, unless the assessments are made prematurely
and stereotypically. During the collaborative process, the essence
of each individual begins to be revealed and other members will
respond to that individual in a certain way. That is okay!
Issues arise if the process is short-circuited by allowing team
members to make pre-judgments of others before they have had an
opportunity to interact and communicate with that individual. Applying
labels and stereotypes to any person, based on some general assessment
of the group or category in which the person has been placed, is
destructive. Even if you believe that you are applying a positive
stereotype to a person, it must be eliminated. Everyone is an individual
and it is counterproductive to the team to label teammates.
8) ARGUE AND DEBATE—DON'T FIGHT!
BE PASSIONATE BUT NOT PERSONAL
Ideas and opinions are very personal. If a person is having his
or her ideas and opinions challenged, then the individual is essentially
being challenged. Therefore, in a team setting it is almost impossible
to have a vibrant and passionate working environment because some
members might feel that others are attacking them personally by
attacking their ideas or opinions. One solution would be to define
a code of conduct that eliminates passion from the operating environment
of the workgroup. Such a proposal might sound quite proper and civilized
but it would be stifling. Creativity and productivity would suffer.
The alternative is to keep the passion and eliminate the ideas
and opinions. That sounds kind of crazy! It is not, and here is
why. By moving the debate from opinions to observations, the sense
of personal attack disappears. The principal difference is that
if you attack my ideas or my opinions, you are, in effect attacking
me. However, if you passionately and aggressively attack my observations
or my insight I am not injured in the process. My observations are
personal, and influenced by my viewpoint, but I have not made them
a part of my persona.
9) CREATE COLLECTIVE CLOUT
WITHOUT SACRIFICING INDIVIDUALITY.
We have transformed the operating environment from one of ideas
and opinions to one of observations and insight. In an idea-centric
framework, the ideas of some individuals will be sacrificed at the
altar of consensus. In an observation-centric framework, every individual
can objectively relate to the observations of the others in a detached
frame of mind. If one member of the workgroup has made a significant
observation and the others assess it as being significant, it is
quite easy to have the entire team embrace that observation. The
team members are not changing position for the sake of a consensus
recommendation. Instead, each member now sees the more compelling
observation of another member and moves to that position.
The individuals have not sacrificed their individuality. Because
of the diversity of the workgroup, one person may have had a rather
unique insight or perspective to see what others could not. That
is the power of individuality. Enlightening other members of the
workgroup, and providing a change of perspective for them, is the
power of team diversity. The team has created collective clout in
the process and the individuals have expanded themselves. The operating
environment of observation and insight is an additive process, not
subtractive or compromising.
10) COLLABORATE AND FORMULATE CONCLUSIONS
Collaboration can be very efficient and productive if each member
of the workgroup knows what is taking place and why. As stated in
step #3, the team has not been following a leader in this methodology.
Each person is working to gather information and making observations.
The potential value of this data has not yet been determined and
it will not until the members can collaborate. Each member will
present his or her observations and information for the team to
evaluate and assign relative importance and significance.
After that step, the elements will be combined in various configurations
to determine whether some of these elements gain strength or become
weaker when combined with other elements. Like a collection of magnets,
some elements will be attracted to, or repelled by, others. The
team can make assessments and judgments, culminating in a conclusion
that is ratified by every team member.
11) PUSH THE LIMITS...
TAP THE UNIQUENESS OF THE INDIVIDUALS.
What comes naturally and instinctively to one individual may be
difficult or impossible for another. Whether an organization is
a corporation, university or government agency, if it has diversity
it also has significant potential.
If Diversity Programs are to reach their potential, it is imperative
that the corporation's diversity be given the opportunity
to flourish and thrive. Let the unique talents, abilities and insights
of the individuals reach their full potential and maximum impact.
Utilizing the assets of diversity, CEOs can leverage them to create
a company that is proactive with its clients and customers as opposed
to reacting to competitors. This is accomplished by tuning the operating
engines with the methodology that empowers the individuals and invigorates
the corporation.
12) CREATE INNOVATIVE, EXTREME
AND REVOLUTIONARY RESULTS
It would be most effective if the team were given the assignment
to produce three solutions. That would allow for a relative comparison
of potential results, costs and tradeoffs. The spectrum of the three
solutions should cover the range from "status quo" to
"impossible" but not including those two. The designators
that can be used to define this range will be Innovative, Extreme
and Revolutionary. There is an added benefit to the executive who
receives these recommendations and it may be more significant than
the relativity that it provides.
Since CEOs are not in the habit of sharing sensitive information,
there could have been some information that might have been beneficial
to the workgroup in meeting its objective, but it was not shared.
CEOs have greater risk in sharing sensitive information than they
do in receiving a recommendation from a team that might not address
the true magnitude of a problem or opportunity. The alternative
approach is to push the workgroup to the limits on its recommendation
without requiring the executives to provide sensitive information
or insight. Utilizing a comprehensive and documented methodology
that clearly defines the parameters for Innovative, Extreme and
especially Revolutionary solutions, the CEO will have achieved the
same objective.
Vincent M. Cramer is the author of Cramer's
Cube. He is also the founder of Winchester
Consulting Group, an Organizational Development
and Training Company specializing in the principles of Cramer's
Cube and its application to Diversity Asset
Management™. |